Tidad the frog21.04.2020
Tidad “the dyslexic frog”
“It’s not snap back – its snap to”
of you are probably too young to remember the recession we had to have in the
early 90s. That was a period of 11% unemployment and incredibly high interest
rates. I think we were paying 18% on our mortgage it was also a tough time and
it also meant the collapse of the business that I had at that time.
was probably also a wonderful time because I created the company Your Business
Angels to solve the problems I had. I had this inspiration and it was during
these difficult periods that you can find a new way forward but you have to
work at it.
Prime Minister is using the term “snapback” to describe what the economy will
do at the end of this epoch a period when a virus changed our way of life. There is no back in any words or terms
we use now. There is no snapback,
there is no back to normal, and
there is no back to the way things
all feel that we have been caught in a riptide, and what you do in a riptide is
float and let the Rip take you out to calmer waters then you can treat water and
be rescued, in this case rescue yourself and your business.
who believe still that the government stimulus package is about their business
still have it wrong.
The stimulus package is about
employment not your business, and for those of you who are self-employed in a one-person
enterprise this certainly will be helpful firstly with the jobkeeper payments
and relief through what the government call “the cash flow bonus” which is
effectively forgiveness PAYG for a few months. For those of you who has a
closed business there may be some state funding available up to $10,000 in
Victoria plus other arrangements in other states. But its short term and not the way ahead.
At Your Business Angels we are not saying snapback we are saying “snap to” is to snapped to attention and we want you to meet our dyslexic frog Tidad.
dyslexic frog has the answer to the
personal culture and attitudes that you are going to need to survive,
thrive and get ahead in the next few years. Without these you will be scratching around in the dirt,
metaphorically speaking for a long time waiting for handouts for the
Talent – you are in business and you’ve got
may have spent years calling yourself a dumb tradie, kick yourself for that but
what you have is talent and ability to build, fix, think through a problem,
connect communication systems, use a digger, provide professional skills or
something that is unique to a profession, a trade or a group that has something
first thing you do is assess your talent,
think of all the things you do or can do in the future. I give you the example
of a plumber who may specialise in drainage, but if he saw an opportunity for
example in roof plumbing or domestic work or whatever his talent can take to
many other places. You must assess your talent and be ready to expand your work horizons to take
opportunity as you see it. It may not fall exactly on your traditional
business stomping ground you may need to move from where you’re standing taking
your talent and skills.
Innovative – I always say to people “you
know more than you know you know”. Which means most people can create, think
and invent way beyond what they’ve done in the past. If you’re for example a
chippy who’ve always worked for them self for a builder, why can’t you approach
a builder form a small team and keep that team busy (a team that now becomes
reliant on you for work) and you now have innovated yourself into a business
bigger than just turning up and working for yourself as a subcontractor.
the changes you make or think about are only the beginning. Out of this
recession that will happen because of the virus new successful people will merge because they were innovative in
small or large, simple or complex ways to do amazing things.
Driven – you must find a new way to think –
a new thinking to drive yourself to make your business work.
many years while I built Your Business Angels I always saw myself as somebody
who had their backs against the wall and would never give up.
Never give up.
had to learn new skills new attitudes and I am journeying back to those during
this period and I find that the seven day a week, long hours and being just generally pushy is working.
Find a way to drive yourself, push yourself. Just because traditionally for
example you knocked off on a building site at 3pm or 4 pm, that can change
because if you’ve got daylight you can work and you can earn money. Kick the 37 or 40 hour week out of your
mind and for your business get going. Laziness is for wimps.
Ambitious – don’t sit around thinking
government stimulus will simply pay you and then back to normal (there that
back word again). Assume millions of Australians will be thinking they’ll just
sit around getting the stimulus package and they will fall over in a big heap in about six months’ time.
Because your ambitious you are going to drive yourself to grab what market what
jobs what you can get and control those markets.
Dedicated – to havededication can be an overall feeling,
but to be dedicated is to have goals and objectives that you chase to reach. If
you can’t reach your goals and objectives create some more goals and objectives
and keep going forward in a direction that is positive for your business and
outcomes that make strong, rebuild or reinvent your business. Without actually
identifying what your objectives are and then measure them with your goals to
be dedicated is merely a word.
be dedicated, is the story of going forward and achieving what you need which
is a strong and stable business that supports yourself your family and your
stakeholders. This again as part of the don’t give up don’t quit but don’t also
hammer away at goals that are unachievable sometimes in the flow you need to
your energy and keep a good eye on your physical and mental health it’s a key
part of the equation.