How to Survive a Rip Tide
Lessons for Business

The term “rip tide” is usually used to describe rip currents, which are long, narrow bands of water that can pull swimmers away from the shore.

If you do get caught in a rip current, the best thing you can do is stay calm. It’s not going to pull you underwater, it’s just going to pull you away from shore. Call and wave for help. You want to float, and you don’t want to swim back to shore against the rip current because it will just tire you out.

While some researchers recommend floating to the end of the current, advice swimming parallel to the shore to escape. In either case, it’s vital to stay calm and avoid swimming directly against the current. If you can’t break free, yell and wave your arms to get the attention of a lifeguard or other beach-goers.

In the last three weeks and probably in the next few weeks you will feel like you and your business are caught in a rip. That’s because there’s a lot of things that you can’t control at the moment however you naturally tend to want to solve problems and you find yourself thrashing around like to swim a court in the rip trying to swim against the current and what’s happening and in fact you have no control over so much.

You don’t know what the beach will look like when you finally get rescued and get back but meanwhile there’s lots of things that are just going to happen around you, and what you need to do is keep going in your business and tactically deal with every problem, or ignore or park a problem as it comes up.

Your Business Angels clients run on weekly programs, where our team deals with issues starting from home budgets, tax debt and finance companies and issues of having to downsize a business reduce staff as these things come up. We understand and recognise problems but right now here are many things we can’t help our clients with but we help them keep going.

For example, you may not be able to pay your rent but your landlord can’t kick you out. Right now you can keep trading from the premises and years we will have to do work out how to negotiate with your landlord at some stage, and we want to avoid deferrals of rent, because will never be able to catch up a few months rent but we know at some stage we will need to sit down and negotiate. But this week and next week and the week after we have a place to run our business from.

It’s the same with finance companies, we can get our clients a finance holiday which means that for three months to 6 months our clients will have monthly payments put aside but eventually we will need to deal with the finance companies, but today and this week, and next week and the week after by doing such a thing we know that we can keep our client floating out with the rip so that once were in calm waters we can rescue our client and bring them back to the beach to discover what kind of “normal” exists how the new business model will work and find our client a way forward.

You don’t have to do thrash around in the rip, you can get real support now by joining The Your Business Angels towards Safe Harbour Facebook group where all issues relating to the issues you face today, the rip you are in are discussed as well ways of stabilising your business being rescued and moving forward.

You will have your business is operating well again but in what market we yet don’t know. Your Business Angels intends to be a strong as ever for their clients. For nearly 25 years we have rescued and repaired businesses, we were made for helping thousands of businesses through this period.

That is why we made consultancy in a group environment so affordable, you will survive you will continue to have a great business we can help you.